Category: AdTech

Adtech refers to web-based and on-premise software solutions that allow brands to promote their products or services on the Internet. This industry includes digital tools designed to help companies use their budgets in as effective as possible way by providing their target audiences with the right content at the right time while reducing costs of online advertising. These tools include programmatic advertising solutions, web analytics tools like Google analytics, search engine optimization (SEO), search engine reputation management (SERM), etc. In other words, adtech is a sector related to a wide range of technologies related to online advertising. In this category, you can find useful information that can help you improve your marketing strategies and generate more sales.