Tech guides, reviews, and news
Adtech refers to web-based and on-premise software solutions that allow brands to promote their products or services on the Internet. This industry includes digital tools designed to help companies use their budgets in as effective as possible way by providing their target audiences with the right content at the right time while reducing costs of online advertising. These tools include programmatic advertising solutions, web analytics tools like Google analytics, search engine optimization (SEO), search engine reputation management (SERM), etc. In other words, adtech is a sector related to a wide range of technologies related to online advertising. In this category, you can find useful information that can help you improve your marketing strategies and generate more sales.
Google Pay and Apple Pay along with other online payment systems like Samsung Pay become even more popular than bank…
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Search engine optimization, also known as SEO, is a set of practices that allows website owners to adjust their sites…
Being quite simple, the Google Alerts service has a huge potential. In fact, few people know how to properly use…
WordPress is now the most popular blog post publication platform on the Internet. According to W3Techs, the closest competitor is…
Programmatic Direct is one of the two basic ad buying models within programmatic advertising. This model implies selling or purchasing…
Programmatic advertising is the next big thing within modern marketing strategies. To be successful, an advertising campaign requires multiple and…
Media monitoring tools are extremely useful web applications that help companies manage their reputation on the Internet through fast detecting…
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