How to Set Up Google Alerts – The Ultimate Tutorial
Being quite simple, the Google Alerts service has a huge potential. In fact, few people know how to properly use…
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Brand reputation refers to how customers or target audience perceive and estimate a certain company. A good brand reputation means that consumers and clients are mostly loyal to the company and appreciate its products, services, and support. A bad brand reputation means that a certain organization has compromised its reputation by a low quality of products, improper services, or inappropriate customer support. Businesses may ameliorate their reputation for years while they can destroy all their reputational results with a single fault. An unfavorable brand reputation is most likely to lead to the continuously decreasing number of sales, and as a result, reduced revenue. Improper brand reputation management can even make a company a bankrupt. To monitor their reputation, brands may use a wide number of marketing tools and techniques such as surveys, brand reputation management software, calculation of the customer loyalty rate (e.g., Net Promoter Score, also known as NLP), etc.
Being quite simple, the Google Alerts service has a huge potential. In fact, few people know how to properly use…
Programmatic Direct is one of the two basic ad buying models within programmatic advertising. This model implies selling or purchasing…
Programmatic advertising is the next big thing within modern marketing strategies. To be successful, an advertising campaign requires multiple and…
Media monitoring tools are extremely useful web applications that help companies manage their reputation on the Internet through fast detecting…
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