Tag: Brand Reputation

Brand reputation refers to how customers or target audience perceive and estimate a certain company. A good brand reputation means that consumers and clients are mostly loyal to the company and appreciate its products, services, and support. A bad brand reputation means that a certain organization has compromised its reputation by a low quality of products, improper services, or inappropriate customer support. Businesses may ameliorate their reputation for years while they can destroy all their reputational results with a single fault. An unfavorable brand reputation is most likely to lead to the continuously decreasing number of sales, and as a result, reduced revenue. Improper brand reputation management can even make a company a bankrupt. To monitor their reputation, brands may use a wide number of marketing tools and techniques such as surveys, brand reputation management software, calculation of the customer loyalty rate (e.g., Net Promoter Score, also known as NLP), etc.