Tag: SEO

SEO refers to search engine optimization. It’s a set of measures and techniques that allow website owners, digital marketing specialists, bloggers, and webmasters to encourage such search engines as Google, Bing, and Yahoo to rank their websites higher in search engines. SEO can be divided into two types: internal and external. While external search engine optimization involves generating backlinks by various methods like guest posting, creating meaningful content, and social outreach, internal SEO includes technical and content optimization.